Which? Announces New Board Chairman

02 July 2008

Mike Clasper CBE has today been confirmed as the new Chairman of Which? Limited, the commercial arm of Europe’s largest consumer champion.

Mike’s most recent role has been as an Operating Managing Director at Terra Firma Capital Partners Limited. Prior to this he was the Chief Executive of BAA and spent 23 years at Procter and Gamble, culminating in his role as President of Global Homecare and New Business Development. He is currently a non-executive director at ITV, and has recently been appointed Chairman of HM Revenue and Customs.

Mike Clasper said: “I am very proud to be associated with such a trusted brand that needs no introduction. For more than 50 years it has fought in the corner of the consumer, not afraid to take on some of the biggest names in business on their behalf.
“I very much look forward to working with Which? and in particular on the massive potential for getting their invaluable and independent advice to an even wider audience online.”

Peter Vicary-Smith, Chief Executive of Which?, said: “I am absolutely delighted that Mike will be joining us. Getting someone on board with his skills and experience is a major coup for Which? His CV speaks for itself. His wealth of experience will be vital to us in building our brand and moving even further into the digital age.”

Notes to Editor

The Board of Which? Limited is appointed by the Council and currently consists of three Council members, three senior members of staff and three external non-executive directors.

Which? is the leading independent consumer champion in the UK, providing up to date, impartial, expert information on thousands of products and services to help make individuals as powerful as the organisations they have to deal with in their daily lives. To find out more visit www.which.co.uk