Which? magazine appoints new editor

05 January 2009

Consumer organisation Which? has appointed Martyn Hocking as editor of its flagship title, Which? magazine.

Martyn has been promoted from the role of money editor, where he had responsibility for personal finance content across Which?’s magazines and website. He has been editor of Which? Money magazine since its launch in February 2007, and acting editor of Which? magazine since October.

Martyn first worked for Which? in the 1990s, when he was deputy editor on Which? Gardening magazine. Prior to re-joining Which? in 2006, he was launch editor of Location, Location, Location magazine and held a number of senior editorial roles on a range of consumer titles.

Which? is the UK’s leading consumer organisation and this year announced six per cent growth in subscriptions.* Which? magazine has almost half a million subscribers and an average issue readership of 1.5 million.**

Martyn Hocking says of his new role:

“Which? is a great organisation to work for, not least because it really makes a difference to the lives of millions of consumers. I’m excited to be taking up the role of editor on Which? magazine, where I’ll have the opportunity to champion consumers across the really diverse range of issues that Which? covers.”

Helen Parker, Editorial Director at Which?, says:

“Martyn has done an excellent job as money editor, and under his stewardship Which? Money has quickly established itself as the UK’s biggest-selling consumer finance magazine. His extensive editorial experience and his enthusiasm for the title and the organisation will take Which? magazine from strength to strength.”

- Ends –

Notes to Editor

For further information or an interview, please contact Nicola Frame on 020 7770 7565.

Which? is the leading independent consumer champion in the UK, providing impartial, expert information on thousands of products and services to help make individuals as powerful as the organisations they have to deal with in their daily lives.

* Total subscriptions to Which? products increased from 1,038,000 to 1,099,000 in the year to 30 June 2008.

** Source: GB TGI 2008 Q2 survey (Jan-Dec 07). TGI (Target Group Index) is a continuous consumer survey conducted by independent Market Research company BMRB. TGI is recognised as a market leader for yielding information on usage of 4,000+ brands in 500 product areas.