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Regulation and consumer policy Advertising

• Broadband Speed Claims - Which? Policy Response (PDF: 94Kb)
  25 February 2011

  Which? argued that headline speeds in broadband advertising must be available to at least 10 per cent of customers and that they must be accompanied by the qualifier "up to" and a typical speed range.

• CAP/BCAP guidance on the use of "unlimited" claims in telecoms advertising - Which? Response (PDF: 101Kb)
  25 February 2011

  Which? argued that "unlimited" claims must only be used where the package on offer is truly unlimited and not subject to usage limits including Fair Usage Policy (FUP). Where FUP is used this must be made clear in the advertisement.

• Ofcom Product Placement Consultation - Which? Response (PDF: 340Kb)
  17 September 2010

  Which? cautiously welcomed the lifting of the blanket ban on product placement but stressed the need to monitor implementation. Some rules will be hard to implement as they are currently defined and there's a need to develop clear guidelines.

• Product placement on television - Which? Response (PDF: 163Kb)
  08 January 2010

  Which? argued that If product placement is to be introduced then it must be done responsibly with vulnerable groups protected.

• CAP Code Review (ASA) - Which? Response (PDF: 194Kb)
  19 June 2009

  Which? welcomed the emphasis on green claims but wanted to see the new rules made more explicit to ensure they covered all types of environmental claims. Which? wanted greater clarity in the relationship between the Codes and other guidance.

• TV advertising of food and drink products to children (Ofcom) - Which? Response (PDF: 222Kb)
  19 December 2006

  Which? is concerned that Ofcom’s proposals to limit the TV advertising of foods high in fat, sugar and/or salt to children did not go far enough.

• TV advertising of food and drink products to children: Options for new restrictions - Which? Response (PDF: 138Kb)
  23 June 2006

  Which? called for Ofcom to introduce restrictions to cover TV adverts targeted at children during the times children are most likely to be watching.

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