Mazda How the Best Buy icon has been an advantage to Mazda

Mazda won the Which? award for best car manufacturer in 2008 as well as three Best Buys in the large car, super mini, and sports car categories in 2009.

We feel that the Which? Best Buy award is the only award that offers an unbiased third party opinion. Which?’s recommendation backs up what we say about our products which is crucial as Which? is a brand that is recognised and trusted by our customers.

We decided to purchase all three of the Best Buy icons as it demonstrates the quality across our entire range. We have used the icons on a range of dealer adverts which can be downloaded by individual dealers. They are also a key feature of the showroom section of our website. In the future, we would definitely look to use the icon in national press campaigns.

We consider winning the Which? award for best car manufacturer and three best buys across our range a real achievement. Where the value of this icon really lies is in its credibility with our customers, which is second to none.

Clare Marston, Communications Coordinator, National Advertising for Mazda