TVonics How the Best Buy icon has been an advantage to TVonics

TVonics has used the Which? Best Buy logo across several marketing platforms – including TV advertising, point of sale material, brochures, press advertising and online.

We feel the Best Buy icon is a well-recognised logo that consumers can trust – and this has been confirmed to us by our customers. We recently carried out market research with around 40 customers and 80 percent said it was the Which? Best Buy icon that promoted them to purchase.

Since we’ve used the Which? Best Buy Logo we’ve most definitely seen an uplift in sales and we’ll continue to use it as much as possible.

Nicola Wrench, Marketing Manager, TVonics