Which? Advice No advertising, no bias, no hidden agenda
How to buy in sales

How to buy in sales

  • Why reduced prices don't mean reduced shopping rights
  • Shops can't try and limit your legal rights with items that have been reduced
  • Trading standards officers can take action against retailers promoting sales that aren't genuine
  • There are rules for sale prices, including showing how much prices have been cut

What's in this guide

Your rights - misleading sales

The laws that apply to sales to make sure that they're genuine.

Your rights – returning faulty sales goods

What you need to know about returning faulty sale goods.

How to complain about a sale

Step-by-step guide to help you complain about faulty sale goods.

Sample sale complaints letters

Templates of letters you can use to complain to companies and the authorities about a sale.

Frequently asked questions

Commonly asked questions and answers about buying in sales.