Best shops for buying baby clothes May 2013

We've surveyed thousands of consumers to find out the best and worst shops for buying baby and children's clothes in the UK - and reveal the results below.

Our table ranks 35 shops for buying baby and child clothes, and includes big name brands such as Clarks, Mothercare and Baby Gap, with scores for factors such as price, product quality and service. As well as those brands synonymous with babywear, we've also got ratings for shops not traditionally associated with clothes for little ones. You may be surprised which stores top our table.

To find out the best and worst, Which? members should log in to unlock the table below. If you're not already a member, get instant access now with a £1 trial to Which?.

Baby and children's clothes shops reviewed
Shop	Product range	Product quality	Service	Store environment	Pricing	After sales and returns	Customer score (%)
John Lewis							79
Selfridges							75
Fat Face							72
Mamas & Papas							72
Zara							71
Clarks							70
Jones Bootmaker							69
Monsoon							69
New Look							69
Marks and Spencer							69
House of Fraser							68
Independent department stores							67
Debenhams							67
Asda							67
Matalan							67
Gap / Baby Gap							67
French Connection							66
Shoe Zone							64
Blacks							64
M&Co							64
H&M							63
Primark							63
BHS							63
Next							63
Mothercare							62
Laura Ashley							61
Stead & Simpson							61
TK Maxx							60
Millets							59
Sainsbury's							58
Sports Direct							58
JD Sports							58
Topshop / Topman							58
Argos							57
Tesco							53

Using the table
Sample sizes: John Lewis 107, Selfridges 105, Fat Face 107, Mamas & Papas 104, Zara 107, Clarks 105, Jones Bootmaker 105, Monsoon 110, New Look 105, Marks and Spencer 106, House of Fraser 105, Independent department stores 107, Debenhams 104, Asda 104, Matalan 106, Gap / Baby Gap 109, French Connection 105, Shoe Zone 105, Blacks 103, M&Co 105, H&M 105, Primark 105, BHS 105, Next 104, Mothercare 105, Laura Ashley 105, Stead & Simpson 108, TK Maxx 105, Millets 105, Sainsbury's 106, Sports Direct 106, JD Sports 105, Topshop / Topman 112, Argos 99, Tesco 103
Star ratings: These range from one to five - the more stars the better
Customer score: This is based on a combination of overall satisfaction and how likely people are to recommend the store to a friend

How Which? rates shops that sell baby and children's clothes

How Which? rates shops that sell baby and children's clothes
The table of the top shops selling baby and children's clothing was taken from the Which? shops survey, the biggest of its kind in the UK. We asked people whether they had bought any clothes and shoes from the stores in the table over the past six months, and then compiled a table of those stores in our clothes and shoes category that also sell clothes for babies and children.

For the survey, Which? surveyed 11,784 members of the general public online between February and March 2013 about the shops they had visited in the past six months. Shoppers were asked how satisfied they were and how likely they were to recommend the shops. These factors make up the Which? customer score.

Our survey respondents also rated each shop selling baby and children's clothing on 14 factors covering price, service, store environment, product quality, product range and after sales service. These are shown as star ratings in our table and were made up of the factors below:

• Customer service – staff knowledge about products, staff helpfulness and staff availability
• Store environment – ease of finding products, tidiness of store, store environment and queuing time
• Price – price, sales and special offers
• Product quality - product quality and how well products last
• Product range – range of products and products being in stock
• After sales and returns

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