Best sites for buying baby and child products October 2011
Baby and child websites rated
The UK's biggest survey of online shops reveals the best and worst sites for buying products for babies and children - from essential equipment to extras and accessories. Each site has ratings for price, product stock, website usability and delivery, as well as a Which? customer score.
Our table below reveals best and worst sites for buying baby and child products, ranking eight sites as part of the UK's biggest survey of online shops.The websites are ranked in order of their Which? customer score, which combines customer satisfaction with how likely you would be to recommend the site to a friend.
Our table includes sites like JohnLewis.com and Mothercare.co.uk which have both a high street presence and an online shop. Use our table below to find out how they compare with shops that are online only - Amazon.co.uk and Kiddicare.com - for essential products from baby monitors to car seats and pushchairs.
Which? members can log in to view the results in the table below. If you're not already a subscriber, sign up to get full access for just £1.
| Baby and child | |||||||
|---|---|---|---|---|---|---|---|
| Retailer | Sample size | Website usability | Product stock | Delivery | Price | Returns process | Customer score |
| Amazon.co.uk | 158 | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() |
| Argos.co.uk | 44 | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() |
| Boots.com | 32 | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() |
| ELC.co.uk | 40 | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() |
| John Lewis.com | 39 | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() |
| Kiddicare.com | 40 | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() |
| Mothercare.com | 31 | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() |
| Tesco.com | 31 | ![]() | ![]() | ![]() | ![]() | ![]() | ![]() |
To see the results for the other categories in our survey, click on the links to these reviews:
- Books, CDs and DVDs
- Clothes, shoes and accessories
- DIY and gardening
- Electrical appliances
- Furniture and homewares
- Outdoor and leisure
- Cosmetics and toiletries
To see the full list of all the sites in our online shops survey, with their ratings, Which? members can view our magazine article online.
How Which? ranks baby and child sites
The baby and child category is one of eight in the Which? survey of online shops.
Between July and August 2011, Which? surveyed 14,671 online members about the online shops they'd used to buy baby and child products over the previous six months. The Customer Score is based on members' satisfaction with the site and your likelihood of recommending it to a friend.
Our respondents also rated price, product stock (including range and availability), website usability, delivery and returns (where applicable). These star ratings are displayed in the table.
To find the best high street shop for baby products, see our review of the best shops for buying baby equipment.

