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The Bright Idea Handbook

You have a great idea but just how do you profit from it? This comprehensive guide shows you how to develop your idea, protect it, pitch for financial backing and turn it into a profitable business.

BRIGHT-IDEA-cover

£10.99

(Free postage and packing)

Paperback - 224pp

ISBN:978 1 84490 059 6

Book highlights

  • The basics of patents, trade marks, copyright and designs
  • Funding: business angels, investors and banking
  • Marketing and advertising
  • Tackling infringements: court cases and resolving disputes
  • Licenses and franchises

There can be many hurdles on the road to commercial success, from asserting your rights as creator of an idea, through to getting the funding and market launch you need. The Bright Idea Handbook provides practical, step-by-step guidance on understanding intellectual property law and tips on how to find and use the best lawyer to help you use it. The book also outlines how to make the pitch of a lifetime, plan your advertising and marketing strategy and get distribution of your product or service up and running. There are tips for tackling infringement of your idea and how to make the most of the protection you do have through franchises and licenses. 

If you have ever considered entering the Dragons' Den, or even if you just have a seedling idea waiting to be explored, The Bright Idea Handbook will help you turn your dreams into a reality. 

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