Today the European Commission revealed that broadband users across Europe are only getting 75% of the speeds advertised.
And the UK is the worst in Europe for delivering the broadband speeds advertised by ADSL providers. Unlike Slovakia, Poland and Portugal who deliver over 80% of the advertised speeds to consumers, the UK only delivers 45% of the advertised speed during peak periods.
We think UK consumers should be receiving the broadband speeds they're paying for, that's why we're calling on the advertising watchdogs to review guidelines on broadband ads to require:
- All adverts making speed claims like 'superfast' to quantify these claims
- Advertised speeds to be available to the majority of customers
- Broadband providers to be upfront about how many people can actually get the speed advertised
If you agree, please sign our broadband petition.
Virgin Media has come out in support of our campaign to end confusing advertising of broadband speeds.
Ofcom has announced measures to make it easier for customers to switch their landline and broadband provider in one simple step.