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Campaigns | Broadband speed

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Virgin Media supports our broadband speed campaign

Virgin Media has come out in support of our campaign to end confusing advertising of broadband speeds.


ASA tells BT to give accurate speed estimates

The ASA has upheld a complaint from a BT customer who claimed they were misled as to the speed they could achieve on their line.

Thanks for voting in our poll

Sorry, you’re wrong - the speeds quoted in broadband ads only need to apply to 10% of customers. Yes, just 10% of customers.

Simpler broadband switching to help customers

Ofcom has announced measures to make it easier for customers to switch their landline and broadband provider in one simple step.


Have you ever haggled for a better broadband deal?

If you do one thing today, pick up the phone and call your broadband provider. Our latest investigation has shown it’s definitely worth getting in touch if you want a better deal.

UK broadband less than half of advertised speeds

Average broadband download speeds are still less than half of advertised headline speeds, a large-scale Ofcom speed test has revealed.

Across all ISPs and all types of broadband, the average UK broadband speed in November/December 2010 was 6.2Mbps. This is an increase from May 2010, when the average speed was 5.2Mbps.

But the number of broadband customers on packages with high advertised speeds has also increased since May 2010, with average advertised speeds now reaching 13.8Mbps. Because of this, the gap between advertised and actual speeds has not improved with average broadband download speeds just 45% of average headline speeds.


Thanks for voting in our poll

You’re right – the speeds quoted in broadband ads only need to apply to 10% of customers. You’re in the small minority of people who know about this rule.
Take action

Sign our petition to end confusing broadband ads

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Help us reach 150,000

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