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Campaigns | Broadband speed

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Virgin Media supports our broadband speed campaign

Virgin Media has come out in support of our campaign to end confusing advertising of broadband speeds.

News

ASA tells BT to give accurate speed estimates

The ASA has upheld a complaint from a BT customer who claimed they were misled as to the speed they could achieve on their line.

The ASA argued that the ‘availability checker’ on BT’s website, which gives you an estimate of the speeds you can expect at your address, amounts to a significant persuasive factor in a prospective customer deciding whether they’ll opt for BT broadband. Only, in the case of the person complaining, they couldn’t achieve the speeds they were quoted at their address. BT’s advertising on its website was therefore deemed misleading in the eyes of the ASA.

As a result, the ASA has told BT that its availability checker must provide accurate information.

Speed guaranteed

This is an interesting development for our Broadband Speed Guaranteed campaign.

We’re calling on providers to give accurate and personalised speed estimates at the point in writing before you sign up. If you can’t regularly achieve speeds within this estimated range, you should be let out of your contract penalty-free.

If you want your broadband speed and service to be guaranteed, sign our petition.

News

Thanks for voting in our poll

Sorry, you’re wrong - the speeds quoted in broadband ads only need to apply to 10% of customers. Yes, just 10% of customers.
Success

Simpler broadband switching to help customers

Ofcom has announced measures to make it easier for customers to switch their landline and broadband provider in one simple step.

News

Have you ever haggled for a better broadband deal?

If you do one thing today, pick up the phone and call your broadband provider. Our latest investigation has shown it’s definitely worth getting in touch if you want a better deal.
News

UK broadband less than half of advertised speeds

Average broadband download speeds are still less than half of advertised headline speeds, a large-scale Ofcom speed test has revealed.
News

Thanks for voting in our poll

You’re right – the speeds quoted in broadband ads only need to apply to 10% of customers. You’re in the small minority of people who know about this rule.
Take action

Sign our petition to end confusing broadband ads

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