Virgin Media has come out in support of our campaign to end confusing advertising of broadband speeds.
The ASA argued that the ‘availability checker’ on BT’s website, which gives you an estimate of the speeds you can expect at your address, amounts to a significant persuasive factor in a prospective customer deciding whether they’ll opt for BT broadband. Only, in the case of the person complaining, they couldn’t achieve the speeds they were quoted at their address. BT’s advertising on its website was therefore deemed misleading in the eyes of the ASA.
As a result, the ASA has told BT that its availability checker must provide accurate information.
This is an interesting development for our Broadband Speed Guaranteed campaign.
We’re calling on providers to give accurate and personalised speed estimates at the point in writing before you sign up. If you can’t regularly achieve speeds within this estimated range, you should be let out of your contract penalty-free.
If you want your broadband speed and service to be guaranteed, sign our petition.
Ofcom has announced measures to make it easier for customers to switch their landline and broadband provider in one simple step.