Today the Government announced plans to put access to broadband on a similar footing to other basic services, like water and electricity.
Internet Service Providers Virgin Media and SSE have lent their support to our campaign against broadband ads that promise speeds that most customers will never see.
Said Tom Mockridge, Virgin Media Chief Executive Officer:
'It’s time to raise the bar: customers who sign up for superfast broadband shouldn’t be stuck in the slow lane.
'Outdated advertising rules allowing providers to claim superfast speeds only available to 10 per cent of customers need to change. Advertised speeds should be available to the many not the few.'
Steve Heald, Head of Retail Telecoms at SSE said:
'We think customers should be able to make fully informed choices. That is why we offer all customers a personal speed estimate before they sign up for our broadband. As a smaller player in the market we are building our business based on being straightforward with customers while offering great deals and excellent service.
'We support changes to the rules to make broadband advertising more transparent. Customers have the right to know what speed they can expect to receive and we are actively looking at how we can improve our customer communications to improve this even further.'
Virgin Media has come out in support of our campaign to end confusing advertising of broadband speeds.
Ofcom has announced measures to make it easier for customers to switch their landline and broadband provider in one simple step.