How food promotions work
- For packaging and online there are no government guidelines on promoting unhealthy foods
- Find out about examples of the marketing tactics big companies have used
- Is it legal to sell a box full of sugar to kids? Our 'Fat Snacks' packaging shows how slack regulation is
What's in this report
What are Fat Snacks?
Our made up cereal shows the ways food companies can target children.
Food packaging tactics
Competitions, gifts and tokens: real examples of on-pack we found in 2008.
Films, sports and cartoons
A friendly cartoon character or a famous footballer can all help to sell unhealthy foods.
Web and mobile
Technology is being used to give a new twist to some familiar marketing tactics.