Celebrity supporters

We've received some great support for our campaign for more responsible marketing of unhealthy food to children. Here’s what they think about our campaign:

Michael Rosen

Children's author

" I often have the pleasure of visiting schools to talk about my work. My own children span an age range of 31 to 3, and, over the years, I've noticed a dramatic increase in the scale of junk food marketing.

A pre-9pm ban on unhealthy food advertising would not solve the obesity crisis but it would go a long way towards making sure children are less directly targeted. We parents can really do without competing with junk food ads when we're trying to get our children to eat healthily.

Which? is bridging the gap between us and industry, and we need to support the organisation’s work if we wish to succeed in the battle against childhood obesity."

Emma Thompson

Actress

“Western society seems to accept that children will be targets of advertising and their favourite programmes will be interspersed with promotions for junk food; but it isn't acceptable and I don't think my children - or anyone else's children - should be exploited in this way. Corporate interests must not be pursued at the expense of children's health.”

Sarah Beeny

TV presenter

"TV advertising is a fantastic way of reaching consumers. However, there needs to be more responsibility when it comes to children's food advertising. As a mother, it is something I have noticed and it is unacceptable the way young children are being targeted.

Putting a curfew on children's food advertising would be a real step in the right direction. A well balanced diet is a fundamental part of a happy childhood, and anything which makes it easier for us parents I fully support!"

Antony Worrall Thompson

Celebrity chef and TV presenter

"As a father, it can sometimes be difficult saying no to my children. But what makes it harder is when packaging and advertising is designed to attract them. I think it is about time food companies started taking responsibility for their actions.

If we are not careful, we are going to continue to raise generations of children that are obese."

“Put bluntly: the mass media need to be feeding families the right messages about nutrition. I'm a great supporter of this campaign because obesity in children often causes poor self esteem and a lack of fitness, leading to poor mood control and disrupted sleep patterns.

A healthy body equals a healthier mind, and there's no room for junk food peddlers in that equation!”

“Now that I have a delicious new granddaughter it has reinforced my views that fresh, home cooked meals with fruit and vegetables should be the norm in all households with youngsters.

We are all responsible for seeing that packaging and advertising do not influence our children's choice more than necessary.”

"It is easy to blame parents and society for this problem, but in the end packaging with cartoon characters, pop stars and the promise of a toy alongside their breakfast cereal is always going to seem attractive to children. It is time food companies took responsibility for their marketing strategies.

Good quality, freshly prepared food is central to good living and we need to make sure children and young adults in particular don't miss out on the joys food can bring."

"I don’t want my son growing up in a society where eating unhealthily is promoted as the norm. Using cartoons and celebrities on treats is one thing, but promoting foods high in fat, salt and sugar has got to stop.

I don't understand why they aren't using the same tactics to promote healthier brands. I'm not for a nanny state, but unless something is done soon future generations are going to really suffer the consequences of our apathy."