Food marketing tricks
- Fact or food fable? We compare food company policies with what they actually do
- How new media such as Bebo, You Tube and Facebook are being used
- What we think these companies should do to improve
What's in this report
Food fables
Big food companies are taking notice of what parents want, but more can be done.
Marketing tactics
Take a look at the techniques food companies are using to target children.
Fast food
How McDonalds, Burger King and KFC promote their products to children.
Chocolate and snacks
We look at the policies of Cadbury, Mars, Haribo and Nestlé.
More snacks
How are the chewy sweets of Haribo and Kraft's Dairylea snacks promoted?
Fizzy drinks
Are Coca-Cola and Pepsico's pledges as good as they sound?
Cereals
Do Kellogg's, Nestlé and Weetabix deliver on their promises?