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Campaigns | Misleading pricing

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Can you trust supermarket special offers?

Our research has revealed a whole range of supermarket tactics designed to make bargains look unmissable when, in fact, we don’t think they were really bargains at all.

These tactics include products sold with more expensive 'was' prices that hadn't applied during our tracking and others that increased in price for a few days before being sold on offer for months. When we looked at multibuys, we found products that were actually more expensive per item when they were on offer.

We also discovered products that were on offer for longer than they were at the higher price. Which leads us to ask - which price is the real one?

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