The Which? task force calls for evidence from organisations and individuals on how people consent to direct marketing.
The task force, which was set up as part of the Government’s Action Plan on nuisance calls, today calls on organisations and individuals to share their views to help in its inquiry.
The aim of the call for evidence is to understand the issues surrounding consent to direct marketing and how this impacts consumers. We also want to hear about any proposed solutions and how they could be applied.
Who can give evidence?
We welcome evidence from businesses that do marketing, lead generation companies, consumer bodies and also consumers like you. You can find specific questions for each of these groups in this PDF document.
You may also find the task force’s terms of reference useful, as they set out the specific issues which are within the remit of this inquiry. The deadline for responses is 14 July 2014 and should be sent to Thomas.Oppe@Which.co.uk
Consumers can also share evidence on our community website. For example, how should organisations ask for your consent to marketing activity? Your views will be crucial to the task force’s inquiry.
Today the Which? task force on consent and lead generation in the direct marketing industry held its first meeting.
The task force, devised as part of the Government’s Action Plan on nuisance calls, will meet over five sessions to talk about how nuisance callers get hold of your phone number. The group will then report back to the Government by the end of 2014.
Nuisance calls task force
The first session was chaired by our executive director, Richard Lloyd. The Direct Marketing Association, Call Credit, the Customer Contact Association, the Ministry of Justice, the Communications Consumer Panel, the Information Commissioner's Office and Ofcom all attended.
The task force discussed the proposed approach to its inquiry. The group also set out the contents of a call for evidence, which will be published next month.
The Government today announced a Nuisance Calls Action Plan thanks to your call for action.
The Action Plan is the first comprehensive and co-ordinated effort to tackle this menace. It includes the following new measures:
• Lowering the threshold for the ICO to take action against cold calling firms– calls will only have to cause annoyance rather than ‘substantial distress’. • New regulations to let Ofcom and the ICO share information on rogue companies. • The Ministry of Justice will consult on whether PPI cold callers should face fines of up to 20% of their annual turnover. • Which? to lead a task force reviewing how people consent to receive marketing calls.
Culture secretary Maria Miller declared that 'nuisance calls must stop':
‘People need to feel safe and secure in their homes. The rules are clear – people have the right to choose not to receive unsolicited marketing calls. We will work to ensure their choice is respected.’
Which? to head up task force
Our campaign found that people are often unaware that they’ve given permission to be contacted by a company for marketing purposes. The task force will bring together regulators, consumer and industry experts. Our executive director Richard Lloyd said:
‘Millions of consumers are bombarded by these calls, often because they weren't aware that their personal information might be used in third party marketing, so I'm delighted to be chairing a task force of experts to review how consumers give and withdraw their consent to be contacted.
‘We now look forward to regulators using their new powers to help stop this growing problem. It's also important that people continue to report complaints so regulators can crack down on companies who break the rules.’
This victory came about thanks to your support for our campaign – congratulations and we hope the scourge of nuisance calls is on its way out.
The Culture, Media and Sport Select Committee today published its report on nuisance calls, following its inquiry in September 2013. The inquiry was launched in part due to our Calling Time campaign, and we gave evidence on your behalf.
The report calls on the regulators to use their powers more broadly and more often to punish rule breakers. It also proposes a single point of contact for people wishing to report nuisance calls, coupled with more behind the scenes co-operation between Ofcom and the Information Commissioner’s Office.
Our executive director Richard Lloyd commented on the report:
‘We're pleased that MPs are joining our call to cut off nuisance calls which plague the lives of millions of people. We've been pushing for regulators to get more powers and to work together better so they can really crack down on firms who break the rules.’
We now urge the Government to act on these recommendations and we look forward to seeing its action plan for tackling nuisance calls and texts. Help keep the pressure up by asking your friends and family to sign our Calling Time petition.
Read more about the Select Committee report’s recommendations.
The All Party Parliamentary Group's inquiry on nuisance calls today published a report with its recommendations.
We worked closely with MPs, including co-chairs Alun Cairns and Mike Crockart MP, to make sure that your views were considered when compiling the report.
We cannot wait a year
Co-chair of the group Mike Crockart MP said at the launch of the report:
‘I am delighted with the final report, and I am extremely grateful to everyone who took part in the inquiry. We received nearly 100 pieces of written evidence, as well as hearing oral evidence from 16 different companies and organisations. The APPG also worked closely with Which? on the report, as it was imperative that the interests of the consumer were kept at the heart of the inquiry.
'What became clear as the inquiry progressed was that we cannot wait a year or more for the Government to act.
'The report makes 16 recommendations to both the Government and industry. All recommendations are easily achievable and if implemented will; improve compliance; make reporting easier and more effective; protect and empower consumers and improve the regulator’s capacity to take action.'
Control over your personal data
Our executive director Richard Lloyd said:
'We need to see the law strengthened so people have greater control over use of their personal data and to make it easier for regulators to take action against companies breaking the rules.'
More than 92,000 of you have told us that you're sick and tired of being bombarded by nuisance calls and texts. We're pleased to see MPs recognising that the current system is failing the public. We want to see the Government go further and faster to call time on this menace.
Mike Crockart today published his Private Member’s Bill to tighten the regulation of nuisance calls and texts.
Give regulators more powers
The Communication (Unsolicited Telephone Calls and Texts) Bill aims to give regulators more powers to tackle nuisance calls and texts, and looks to reform the way personal data can be traded. Mike Crockart said:
‘I am delighted that I have this opportunity to change the legislation and have a positive impact of the everyday lives of millions of people across the UK.
‘I have worked closely with the consumer group Which? on the detail of the Bill, listening carefully to the arguments made by consumers during the ‘Calling Time’ road shows. The message was very clear - people are sick of being pestered day in and day out and we need to take action immediately.’
Put you in control of your data
We fully support this Bill which rightly aims to tackle the scourge of nuisance calls and texts and help put people back in control of their personal data.
The All Party Group inquiry into nuisance calls comprised of six sessions held over three days, where 20 witnesses gave evidence to seven MPs.
We gave evidence on your behalf, and put forward the solutions we think would help stop you from being plagued by nuisance calls and texts. The Group will now produce a set of recommendations that will be presented to the government.
Our Which? Conversation regular Lee Beaumont’s story of using a premium rate 0871 number to charge nuisance callers has gone global
Lee Beaumont gets our Comment of the Week
Many of you have told us about the creative ways you handle nuisance calls, from blowing whistles down the phone to telling tall tales to confuse callers.
And last week we gave Lee Beaumont our Comment of the Week for sharing how he has turned the table on cold callers:
‘I have a 0871 as my home number. I have this so I make money when PPI/cold callers phone me.’
Make sure to report nuisance calls
Lee’s tactic isn’t something we’d recommend – we don’t think you should have to set up a premium rate number to get back at nuisance callers. It might reduce the amount of money Lee makes with his 0871 number (as a regular, we’re sure he’ll forgive us for this), but we don’t think you should have to put up with nuisance calls at all!
So if you get interrupted by a nuisance call, make sure to fight back by reporting them with our simple tool. If more of us complain, it will send a clear message that more needs to be done to stop this menace.
Two energy companies today announced that they will end unsolicited calls to potential customers! SSE announced its move away from cold calling first, with Eon following soon after.
No more cold calling from SSE
SSE’s Managing Director Will Morris said:
'Nobody likes receiving a sales call out of the blue and so we are stopping it. It doesn’t matter that other energy companies still do it, or other industries for that matter, cold calling is not something that a company like SSE - committed to providing an excellent customer experience - should be doing any longer.
'We want to be a company that sells itself, one that is recognised for being the best in its sector and one that people choose to buy from. This decision to end unsolicited calls is part of becoming that company and demonstrates that we are dedicated to delivering what customers want.'
In future SSE's energy supply brands, including Southern Electric and Scottish Hydro, will only contact customers who they already have a relationship with or potential customers who have agreed to a call.
Eon stops unsolicited calls
Eon followed suit when we asked it to confirm its position. From Monday 19 August, Eon will stop all unsolicited sales calls and will only contact customers that have consented to be contacted.
Anthony Ainsworth, Sales and Marketing Director of Eon, said:
'This is the right thing to do. Over the last few months we’ve been working hard to make sure we truly understood how people feel about getting so called "cold calls" at home and although we were still putting things in place to make this happen behind the scenes, it is best that we speed things up and confirm today that we’ve stopped these telephone calls.'
Which?'s Richard Lloyd said:
'Our research shows the energy industry is one of the main culprits for cold calling, so it's good to see big suppliers ending unsolicited calls.'
We hope other energy companies will now follow SSE and Eon in stopping this nuisance.