In a big win for our Calling Time on Nuisance Calls campaign, the government has announced that directors of companies behind nuisance calls will face personal fines of up to £500,000.
Previously, the Information Commissioner's Office (ICO) has had the power to fine companies found to be making nuisance calls, but often these companies avoid paying the fines by declaring bankruptcy and restarting their businesses under a new name.
Now, this latest announcement means that bosses will be held personally accountable with an additional £500,000 fine. This will stop fine dodging and close one of the loopholes which keeps nuisance callers in business.
Our Calling Time on Nuisance Calls campaign has been running for just over three and a half years now, and Director Level Accountability has been a headline ask since our Task Force recommendations were first published two years ago.
The campaign has gathered the backing of almost 500,000 supporters so far, and this latest news is a welcome win for both our supporters and for those who continue to be pestered by nuisance callers.
Which? Director of Home and Legal Services, Alex Neill, said:
‘It's good to see the Government has listened to consumers and will be introducing new rules to hold company directors to account.
‘This legislation will stop rogues dodging fines for bombarding consumers with nuisance calls and side-stepping the rules by closing one business and re-establishing a new one.’
But our work here is far from over. The fact remains that people are still pestered by this everyday menace.
We need to make sure that these new rules are introduced effectively and that the ICO uses its new powers to crackdown on company directors spamming us with nuisance calls and texts.