The Government’s Nuisance Calls Task Force formally sets out recommendations to help tackle the everyday menace of unwanted calls and texts including holding senior executives to account for the behaviour of their company.
The task force, chaired by our executive director, Richard Lloyd, is part of the Department for Culture, Media and Sport’s (DCMS) Action Plan on nuisance calls. It was asked by the Government to review the way businesses obtain and use consumers' consent to be contacted by phone and text for direct marketing.
The task force will make 15 recommendations, including making senior executives more responsible for the actions of their company. The recommendations will be presented to Minister for Culture and the Digital Economy Ed Vaizey, at an event in Westminster this evening.
The recommendations include calling on businesses to improve their direct marketing practices, with the rules on consumer consent agreed as a board level matter, with senior executives held to account for the behaviour of their company.
Richard Lloyd, Chair of the Nuisance Calls Task Force, said: ‘Only through concerted and coordinated action will we put people back in control of their data and help bring this modern day menace to an end.'
Culture Minister Ed Vaizey said: 'By working together with the industry, regulators and consumer groups like Which? - who we are grateful to for heading up the task force - we can work to make a real difference for consumers. The report provides clear action for business and regulators to act on, and we will carefully consider the recommendations for Government.'
Justice minister Simon Hughes added:
'We have already increased the level of fines available to punish rogue companies. We now want to make it easier for the Information Commissioner to take action against these companies which break the law. Those responsible should be held to account, and we will review how they are made to answer for any wrongdoing.'
This commitment to action has come about as a result of the 135,000 people supporting our campaign and the 50,000 who have used our tool to report their nuisance calls and texts.