Pound coins lined up - guide image

Big Change

  • Bankers should put customers first, not sales
  • Bankers must meet professional standards and comply with a code of conduct
  • Bankers must be punished for mis-selling and bad practice

What's in this guide

Pledge your support

Pledge your support to show government and industry that you're fed up of the banks' bad behaviour.

Bank staff under pressure to sell

We interviewed 500 front-line bank staff to find out just how deep sales culture runs in Britain's banks.

Bankers need a code of conduct

You told us a code of conduct for bankers could help restore your trust in the industry. Contains video

Which? works for you