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Online privacy: who knows about you?

  • You might be surprised how much data you're giving away online
  • Find out how companies find out so much about you
  • We're calling for better protection in the Data Protection Directive

What's in this guide

Tracking and targeted advertising

How companies track your online behaviour to show you more relevant adverts.

Geolocation

Geolocation can serve you more relevant information, but it can also share data about your whereabouts and travel habits.

Social networking sites

Why we're calling for more transparency from social networking sites.

The Data Protection Directive

The EU Directive that could help us achieve more transparency for consumers on where their data is going.

Which? works for you