Best sites for buying cosmetics and toiletries October 2011

Cosmetics and toiletries sites rated

The UK's biggest survey of online shops reveals the best sites for buying toiletries and cosmetics - from everyday essentials to pampering products. Each site has ratings for price, product stock, website usability and delivery, as well as a Which? customer score.

Perfume bottle

Our table reveals the best and worst sites for buying toiletries, haircare and cosmetics, as voted for by you in the UK's biggest survey of online shops.

The websites are ranked in order of their customer score, which combines customer satisfaction with your likelihood of recommending the site to a friend.

Our table contains big brands with a presence on the high street - such as Boots.com - alongside more niche sites that specialise in fragrances and skincare - such as CheapSmells.com and LizEarle.com, but which one came out on top?

Which? members can log in to view the results in the table below. If you're not already a subscriber, sign up to get full access for just £1.

Cosmetics and toiletries
WebsiteSample sizeWebsite usabilityProduct stockDeliveryPriceReturns processCustomer score
Amazon.co.uk110Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
AvonShop.co.uk49Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Boots.com56Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
CheapSmells.com100Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
ChemistDirect.co.uk47Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
FragranceDirect.co.uk63Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
JohnLewis.com35Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
LizEarle.com55Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
LookFantastic.com35Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
QVCUK.com43Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
TheBodyShop.co.uk43Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content

To see the results for the other categories in our survey, click on the links to these reviews:

To see the full list of all the sites in our online shops survey, with their ratings, Which? members can view our magazine article online.

How Which? ranks toiletries and cosmetics sites

The cosmetics and toiletries cosmetics category is one of eight featured in the UK's biggest survey of online shops.

Between July and August 2011, Which? surveyed 14,671 online members about the online shops they'd used to buy cosmetics and toiletries over the previous six months. The customer score is based on members' satisfaction with the site and their likelihood of recommending it to a friend.

Our respondents also rated price, product stock (including range and availability), website usability, delivery and returns (where applicable). These star ratings are displayed in the table.

To find the best high street shop for toiletries and cosmetics, see our review of the best shops for buying toiletries.

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