Rowenta Supremium hair straighteners October 2008
Straighten your locks for that model look
These Supremium hair straighteners from the Rowenta for Elite Model Look hair care range provide a boost of heat when you most need it, but does it result in a sleek style fit for the catwalk? We put these straighteners through their paces to see if they really can produce an elite model look.
Rowenta has launched a range of hair care products in conjunction with modelling contest Elite Model Look to produce these quick to heat Supremium hair straighteners. In our first look hands-on testing, we found them to be lightweight, and that you don’t have to apply much pressure to close the plates and produce a sleek, straight finish.
The outside surfaces of the handles are slightly domed, making them comfortable to hold, but a little unstable and wobbly when you lay them down on a flat surface, such as a dressing table. The LCD temperature setting display is small but legible, although screen reflection can make it difficult to read at certain angles.
Hair straightener controls
We found that the controls were simple enough to use. The buttons are small and easy to press, even if you have long fingernails. Adjusting the temperature setting is easy, and there’s a turbo button if you want a short burst of high temperature from the plates – the display turns red when the turbo feature is activated so it’s easy to see when you’re styling in front of a mirror.
The graphic on the power switch seems counterintuitive, but in use we soon got used to it. During use you’d be well advised to use the temperature locking feature, as we found that it’s easy to accidentally change the setting while you’re straightening.
The Rowenta Supremium straighteners come with a pouch and you can lock the plates shut for storage, but you should allow them to cool before putting them away. It’s possible to add loose waves to the ends of your hair with these irons, but they aren’t really suitable for curling.
Pros: Good for straightening, adjustable temperature, little pressure required to close plates, storage pouch
Cons: Need to use the setting locking feature, unstable when placed on flat surfaces
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