Toaster reviews: Reliability

97%The reliablity score for the toaster brand with the best reliability

Each year we survey thousands of Which? members about their faulty small home appliances to find out which brands are the most reliable. Here we reveal our results by showing you the most reliable toaster brands that should give you unrivalled service. 

This year our toasters reliablity ratings are based on the views of nearly 7,000 members who responded to our survey. Brands including Argos Cookworks, Asda, Bosch, Breville, De'Longhi, Dualit, John Lewis, Kenwood, Marks and Spencer, Morphy Richards, Philips, Russell Hobbs, Sainsburys, Swan and Tefal are featured in our reliability rankings. 

Toaster reliability

Twelve brands score 90% or more for reliability, and several have good or average reliability, with the brand at the bottom getting a three-star reliablity rating.

Russell Hobbs is popular, with 15% of toaster owners who responded to our survey having this brand.

For an at-a-glance guide to the best and worst toaster brands according to our reliability survey, Which? members can log in to unlock the score table below. 

If you're not already a member, you can sign up to try out full access for one month. Once you've discovered the best brand for you, go straight to our in-depth toaster reviews to find the best model. 

Toasters Which? reliability index
BrandRatingScore
Argos CookworksSubscriber only contentSubscriber only content
AsdaSubscriber only contentSubscriber only content
BoschSubscriber only contentSubscriber only content
BrevilleSubscriber only contentSubscriber only content
DeLonghiSubscriber only contentSubscriber only content
DualitSubscriber only contentSubscriber only content
John LewisSubscriber only contentSubscriber only content
KenwoodSubscriber only contentSubscriber only content
Marks & SpencerSubscriber only contentSubscriber only content
Morphy RichardsSubscriber only contentSubscriber only content
PhilipsSubscriber only contentSubscriber only content
Russell HobbsSubscriber only contentSubscriber only content
SwanSubscriber only contentSubscriber only content
TefalSubscriber only contentSubscriber only content
TescoSubscriber only contentSubscriber only content

Our research

Common toaster problems

Element stopped working 64%
Inconsistent performance 15%
Carriage lever stopped working 11%

Toaster reviews you can trust

Toasters from the biggest brands, and cheaper own-brands, are tested at the Which? Test lab. We test 2-slice and 4-slice toasters with fresh bread, and a range of different bread shapes and sizes. We also test common breakfast items such as crumpets and bagels. We test how quick they toast, how simple they are to use and clean. We check for how well they brown a whole slice, how even the browning is and if it matches our holy grail of the perfect golden-brown slice of toast. So when a toaster does brilliantly in all of our tests, you'll know it will be great when you get it home.

Which? is independent - we work for you, the consumer, so you can be sure that our product recommendations are influenced only by our test results. We don't take advertising and we buy all the products that we test ourselves, so our advice helps you to make the right choice first time and avoid costly mistakes.

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