Airlines Long haul airlines rated

Best and worst airlines

Which airline received the top customer score in our long haul airlines survey?

Choosing a reliable airline that provides good service, a comfortable in-flight experience and value for money is vital when you're taking a long flight. The results from the Which? airlines survey will help you choose the best company.

Best long haul airlines

We’ve rated 16 leading airlines that fly long-haul routes, including British Airways, Singapore Airlines, Qantas and Virgin Atlantic. Unlock the table to find out:

  • the two airlines that are Which? Recommended Providers
  • how holiday makers have rated the airlines for factors including seat comfort, punctuality, value for money and the boarding process.
  • the best rated airlines to choose
  • the lowest rated airlines to avoid.

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Long-haul economy airlines
BrandRecommended
Provider
Seat pitch (inches)PunctualityBoardingSeat comfortValue for moneyCustomer Score
Air Canada (94)Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Air Transat (59)Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
American Airlines (49)Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
British Airways (396)Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Delta Airlines (43)Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Emirates (275)Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Etihad (44)Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
KLM (65)Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Malaysia Airlines (59)Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Qantas (36)Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Singapore Airlines (125)Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
South African Airways (33)Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Thai Airways (32)Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Thomson (72)Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
United Airlines (72)Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Virgin Atlantic (224)Subscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content

Using the table: Star ratings are one to five, the more stars the better. A dash indicates we did not receive enough responses to provide a rating. Customer score based on a combination of overall satisfaction and how likely people are to recommend the airline to a friend. Sample sizes are in brackets.
Seat pitch: The distance between two rows of seats, an indicator of legroom. Range based on economy seating only.
Boarding: The boarding process - waiting time, queues etc.
Punctuality: Did the flight leave/arrive on time.
Food and drink: Range and quality of on-board food and drink.
In-flight entertainment: Quality of free Wi-Fi, ear phones, TV screen, range of entertainment options such as movies etc.
Cabin environment: Cleanliness, temperature and lighting.
Customer service: Airline staff on the ground and on-board the aircraft. Booking queries, complaints and aftercare service.
Seat pitch correct as of November 2014

How we rate long haul airlines

In October 2014, members of the Which? Connect online panel took part in a survey about their experiences of flying in the last year. We collected 11,257 responses relating to long and short-haul flights. We asked them to rate their experiences on aspects such as seat comfort, punctuality and the boarding process. We need a minimum sample size of 30 to report on an airline, and our research has allowed us to report on 16 different airlines.

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