Toaster reviews: Reliability
94%The reliability score for the toaster brand with the best reliability
Each year we survey thousands of Which? members about their small home appliances to find out which brands are the most reliable. Here we reveal our results by showing you the most reliable toaster brands that should give you unrivalled service.
This year our toaster reliability ratings are based on the views of more than 2,000 members who responded to our survey. Brands including Argos, Asda, Bosch, Breville, DeLonghi, Dualit, John Lewis, Kenwood, Krups, Magimix, Morphy Richards, Philips, Russell Hobbs, Sainsbury's, Tefal and Tesco are featured in our reliability rankings.
Three brands score 90% or more for reliability, which gives them the maximum five-star rating, while 10 get 80% or more and earn four stars. The brands with the poorest reliability rating in this year's survey get three stars.
Russell Hobbs is a popular toaster brand.17% of the toaster owners who responded to our survey have a Russell Hobbs model.
For an at-a-glance guide to the best and worst toaster brands according to our reliability survey, Which? members can log in to unlock the table below.
|Toasters Which? reliability index|
|Marks & Spencer|
Common toaster problems
Inconsistent performance 27%
Elements stopped working 12%
Carriage lever stopped working 7%
Toaster reviews you can trust
Toasters from the biggest brands, and cheaper own brands, are tested at the Which? test lab. We test two-slice and four-slice toasters with fresh bread, paying special attention to how well each toaster browns a whole slice and how even the browning is - these are the aspects that you have told us are most important to you. We also check how quickly bread toasts and whether a range of different bread shapes, such as crumpets and bagels, fit in. Finally, we assess how straightforward each toaster is to use and clean. When a toaster does well in all of our tests, you'll know it will be great when you get it home.
Which? is independent - we work for you, the consumer, so you can be sure that our product recommendations are influenced only by our test results. We don't take advertising and we buy all the products that we test ourselves, so our advice helps you to make the right choice first time and avoid costly mistakes.