Online bargains Step by step

1. Price-comparison

We use a combination of price-comparison sites, as if you use just one you may miss out on some good deals. 

For example, PriceRunner is easy to search but doesn't always include Argos and Tesco Direct; Kelkoo is particularly good for household appliances; and Google Products Search has a wide range of products and includes some stores not listed by PriceRunner.

2. Prices

Check that prices quoted include delivery charges and VAT. Some delivery costs can be very high, particularly on large household appliances like fridge-freezers (you will usually pay between £15 and £30 for standard delivery). 

Also, look out for stores that include installation and disposal in their prices, as these can add value to your deal. PriceRunner and Google Products Search include delivery in their comparisons.

3. Security

Before you type in your card details, check the web page is secure – its address will start with https://, instead of http://. Depending on which program you use to surf the internet, you may also see a padlock symbol at either the top or bottom of the web page. 

If you want further reassurance, double-click the padlock to reveal a digital certificate confirming the site is secure.

Online advantages

Top ten reasons why you buy gifts online
Reason for purchasing online	Score (%)
Easier to compare prices	69%
To avoid crowds	69%
Cheaper	58%
Easier to find what I want	58%
To avoid queuing	51%
Avoid carrying heavy shopping	36%
More choice	36%
More information about products	36%
Don't have to find a parking space	35%
Don't have time to go round the shops	28%

Table notes

In July 2007 we asked 2,343 Which? online panel members who plan to shop via the internet this Christmas why they choose this method over the high street