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Store credit cards

Store cards

  • What are store cards, and why are they one of the most expensive ways to get credit?
  • Are store card providers lending responsibly?
  • Find out what happened when Which? went undercover to investigate the way high-street store cards are being offered to customers
  • Which? verdict on store cards and how they are handled

What's in this guide

What are store cards?

Store cards are a form of credit offered in many high-street shops, but they have long been one of the most expensive ways to borrow

Store card investigation

We went undercover onto a typical British high street to see how much credit a 21-year-old graduate could obtain – and how easily

Store cards too easy to obtain

Our investigation found that store card credit was too easy for our fieldworker to obtain

Which? verdict on store cards

Our investigation into store cards showed that things need to change