Choosing private medical insurance PMI customer satisfaction survey

PMI customer satisfaction

In April 2011, we spoke to nearly 3,000 Which? members who have PMI cover and found that most were pleased with their policy: 79% were very or fairly satisfied.

However, just 21% said it was very good value for money, so premiums are clearly a concern. The Association of British Insurers (ABI) estimates that PMI premiums are three times as expensive at age 70 than they are at 35 – so the cost becomes much higher just at the moment you are most likely to need to claim.

Nearly 2,000 respondents told us they had made a claim in the last three years and 90% were very or fairly satisfied with the process, and 82% said they would recommend their provider.

Customer Satisfaction
PolicyCustomer ScoreTreatment ReceivedSpeed of AppointmentChoice OfferedHelpfulnessEase of ContactWritten Communications
Exeter Family Friendly92%excellentexcellentexcellentexcellentexcellentexcellent
CS Healthcare88%excellentexcellentexcellentexcellentexcellentexcellent
WPA80%excellentexcellentexcellentexcellentexcellentexcellent
Bupa72%excellentexcellentexcellentexcellentexcellentexcellent
Simplyhealth71%excellentexcellentexcellentexcellentexcellentexcellent
Pruhealth68%excellentexcellentexcellentexcellentexcellentexcellent
Axa PPP65%excellentexcellentexcellentexcellentexcellentexcellent
Aviva57%excellentexcellentexcellentexcellentexcellentexcellent

Table notes

The customer score and first four aspects of satisfaction are based on responses of 1,922 Which? members who made a claim on their policy in the last three years. Ease of Contact and Written Communication are based on responses of 2,983 Which? members who hold PMI policies.

More on this...

Which? works for you