How to sell your house How much is your house worth?

When you're selling your house, setting the right asking price is essential. Learn how to price your home competitively with our insider tips and interactive house price map.

Choosing an asking price can be a nightmare, particularly if you've had wide-ranging valuations from different estate agents.

While you'll want to sell your home for as much as possible, you need to strike a balance between this and scaring off potential buyers. Remember, ultimately a property is only worth what a buyer is willing to pay.

It's important to look at house prices in your area: are they rising, falling or remaining flat? Use our interactive house prices map to find out what's happening in your postcode district.

  • If you're going to need a new mortgage when you move, call Which? Mortgage Advisers on 0808 252 7987 for one-to-one advice about the best deal for you.

Estate agents' insider tips: how to set your asking price

We interviewed experienced estate agents and property experts and asked for their insider tips to help you sell your house quickly and easily. In this short video, they share their advice on how to set your asking price. 

 

Please enable JavaScript to access this content.

Video transcript

Get three or four valuations. Try and use a varied number of estate agents. Try and use ones that have been in your local area or been trading for at least five years. It's unlikely that everybody will come in at the same asking price or the same marketing strategy, but probe them, ask them why they think it's worth as much as they say.

By asking the valuation don't necessarily go for the highest valuation, get three or four prices and you can then do your own homework as well. You can look online and you can look at property portals and different websites that will give you an idea. You can also look at land registry figures, so you can see what other houses have sold on your street for. If the price is not correct don't be frightened to drop it, and if your property is priced correctly it will sell, it will sell in the first 14 days. If it's not sold ask yourself why. If it's presenting correctly then it must be the price that's wrong. Reduce the price down, you'll generate more viewings and you will achieve a sale.

What affects house prices?

There are a number of factors that affect what a house is worth: 

  • age
  • size
  • number of bedrooms
  • garden
  • parking space
  • garage
  • structural integrity
  • wear and tear
  • room layout
  • any extras, eg double glazing.

Local factors will also play a big role in what your property is worth, from what the local schools are like through to how well the local economy is doing. 

If, for example, your property would appeal to young professionals and there is shortage of this type of property available, you're likely to get a higher price. 

Investment in local transport could mean an increase in house prices if it will cut journey times to a nearby urban area. However, a new road/railway line being built in a rural area may mean a drop in property prices. 

Talk to local estate agents for the inside picture on all the factors you should take into consideration.

Find out more: choosing an estate agent - expert advice on this vital decision

Setting realistic house prices: how to do it

Use these handy hints to figure out how much your house is worth:

  • Look in estate agents’ windows and online to see how much similar properties are on the market for - and then see how much they're actually selling for using the Land Registry website.
  • Invite three estate agents who have recently sold properties similar to yours to value your property. Don’t simply pick the highest amount - use the research you have done to work out a realistic price.
  • If you're not in a rush, it could be worth trying for a higher price. If you don't get any buyers, you can simply take it off the market and then put it back up for sale for a lower price at a later date.
  • If time is of the essence, work out the minimum price you can afford to accept. Be realistic, but don’t forget that you may be able to recoup whatever discount you give on your own house price with a similar discount on the one you’re buying.

It could be worth having a survey done on your house before putting it on the market. This means that you'll have the chance to fix any problems in advance, or if it gets the all clear, you can use this in the marketing to tempt buyers in.

Find out more: house surveys explained - learn about different types of surveys and how much they cost

Asking prices vs prices paid

It's very common for buyers in England and Wales to make an offer below the asking price, rather than offering the full amount. Our 2015 survey of 1,990 recent home movers found that 73% of buyers initially offered below the asking price and 66% succeeded in paying below it, so you should factor this in when setting your asking price.

However, we also found that 5% of buyers paid above the asking price. This is more common in very competitive areas where demand outstrips supply and sellers receive bids from several buyers. If you find yourself in this situation as a seller, your estate agent will advise you on the best way to proceed.

Interactive house price map

Use the map below to see what's been happening to house prices in your postcode area. If house prices have been increasing you can afford to be optimistic when setting your asking price. If prices have been static or decreasing you will need to be more conservative. 

We've focused on England and Wales as house price data is not freely available to the same level of detail in Scotland and Northern Ireland. The map works best in Chrome or Firefox.

Need conveyancing?

We know that it can be hard to know where to start when looking for a conveyancer or property solicitor. That's why we've teamed up with a national law firm that we believe offers a conveyancing service you can trust. Find out more about Which? Conveyancing

  • Last updated: July 2016
  • Updated by: Stephen Maunder

Your home may be repossessed if you do not keep up repayments on your mortgage.

Which? Limited (registered in England and Wales number 00677665) is an Introducer Appointed Representative of Which? Financial Services Limited (registered in England and Wales number 07239342). Which? Financial Services Limited is authorised and regulated by the Financial Conduct Authority (FRN 527029). Which? Mortgage Advisers and Which? Money Compare are trading names of Which? Financial Services Limited. Registered office: 2 Marylebone Road, London NW1 4DF.