Asda's budget bridal rangeLow-cost bridalwear soon to be available

23 January 2006

Asda, the supermarket chain is set to launch its new bridal collection, which can dress both bride and groom for just GBP 200, on Valentine's Day. The budget frocks come after recent research that found the average traditional wedding dress costs GBP 826.

One of the GBP 60 dresses, which are made of polyester, is described as having a ruched front and a skirt with netting underneath. For GBP 65, brides can pick up a two-piece outfit which costs GBP 25 for the bustier and GBP 40 for the full-length skirt. All three gowns are available in cream in sizes 10 to 20 and were designed by Asda's own fashion label George.

George Global Managing Director Angela Spindler said: 'You've heard of fairytale weddings. We think that most wedding dresses are being sold with a fairytale price tag.

Fairytale price tag

'With the introduction of our new bridal collection all that is set to change. No other retailer in the UK will offer such great value without compromising on design or quality.'

The bridal collection also includes a suit for the groom costing GBP 90. Another GBP 38 will complete the look with a George blue cravat, pure silk waistcoat and 100 per cent cotton shirt. Adult bridesmaid dresses will go on sale priced at between GBP 30 and GBP 35.

Deborah Joseph, Editor of Wedding magazine, said the success of the Asda wedding dresses would depend on their quality. She said: 'If Asda's dresses haven't compromised on quality or cut, then great - no bride, wants to look cheap on her big day.

'On the other hand, it's a shame if people want to marry, but don't feel they can afford to. If this new range opens up a good alternative for the budget bride, then can it be a bad thing?'