Shoppers snub Dixons and PowerhouseDixons, Powerhouse prove unpopular with shoppers

31 January 2006

Electrical giants Dixons and Powerhouse are among British shoppers' least favourite stores, a new Which? survey has found.

We spoke to more than 2,000 shoppers across Britain to find out their favourites - and those they least liked - out of 42 leading chains. The shoppers were asked to rate stores for overall satisfaction, as well as a range of specific factors such as price and customer service.

Malcolm Coles, Editor of Which?, said:'The biggest suprise came in the electrical sector, with local specialist shops doing particularly well and fighting back against big business. They do this by offering exceptionally good service, even though they may not have the extensive product range of the household names.'

Among electrical stores, John Lewis came top for its products and customer service, and it was the clear leader for overall satisfaction. Next best at keeping their customers happy were local electrical specialist shops, while good opening hours and location earned Asda and Tesco top marks for convenience and they also received plaudits for their competitive prices.

Dixons and its sisters Currys and PC World were in the bottom third for overall customer satisfaction. But shoppers' least favourite electrical store is Powerhouse. It came bottom for its products, convenience, prices, customer service and overall store experience.

Dixons said that it took any suggestion of poor service very seriously and would examine the findings in detail. Powerhouse said that it would carry out a full investigation and would ensure significant improvements. It was already reviewing 'under-performing' stores.