Drivers want 'Queen's English' sat nav voiceBut Irish, Scottish and Welsh tones also popular
17 August 2006
More than half of British motorists want their satellite-navigation (sat-nav) system to give out directions in a posh, southern English voice rather than a regional accent, says a new survey.
It found that nearly three in five people said they wanted their sat nav to give directions in an upper-class, 'Queen's English' accent.
Least liked in the poll was the Birmingham accent - even 35 per cent of Midlanders rated Brummie tones the worst in the UK.
The Liverpudlian accent was rated second worst, with Cockney rhyming slang also near the bottom of the list.
Drivers from all parts of the UK, including Northern Ireland, Scotland and Wales, showed a preference for a posh, southern English accent.
The second most popular accent was southern Irish, followed by Scottish, Welsh and Geordie.
The company behind the poll is CoPilot Live, which offers sat nav through mobile phones. Company spokesman Michael Kornhauser said: ‘These results show that most people expect their satellite navigation system to speak clear, concise English.
‘They also show that people demand some regional variations too - with the dulcet tones of southern Ireland, Scottish accent and Welsh dialect all faring really well.’