Speculation is growing that is about to start selling feature-length films for viewing on new iPods.
Rumours that the technology giant was about to launch a movie download service via its iTunes website have been circulating for some time.
These were further fuelled after the company sent out invitations to a media event next Tuesday cryptically showing Hollywood-style floodlights criss-crossing the Apple logo with the words ‘It’s showtime’.
Some US media reports claim Apple may even use the event to unveil an iPod with a bigger screen more suited to watching films and videos.
It has also been widely reported that sources at several Hollywood studios have confirmed they are in talks to sell their films through Apple’s iTunes.
The Washington Post has reported that Walt Disney Co – which includes Touchstone Pictures and Miramax Films – is already on board although the paper says it is still unclear whether all Disney studios would supply movies to iTunes initially.
Apple favours autumn launches so that it can get its products in shops in time for the lucrative Christmas market.
It launched the iPod Nano last September followed by the video iPod in October. This can hold around 150 hours of video which can watched on its 2.5 inch colour screen.
But the rumours surrounding Apple’s latest venture aren’t just confined to a possible movie download service.
There has also been speculation that Apple is working on an iPod mobile phone or a new iPod Nano with a metal finish.