is launching an organic clothing range designed by Katharine Hamnett.
Britain’s largest supermarket chain expects the collection to catapult organic clothes into the mainstream and dispel their hippy image. The range will include men’s, women’s and children’s wear.
The collection will be launched in 40 stores next spring and uses raw materials that have been grown without chemical fertilisers and manufactured and dyed in an eco-friendly way.
Big leap forward
Katharine Hamnett said: ‘My design-led but accessible organic collection will be available to millions of people at Tesco.
‘As such, it is the biggest leap forward yet for organic clothing. I believe it could help organic clothing to make the same impact as organic food now undoubtedly does.’
Meanwhile, Sainsbury’s has announced it will sell 500 of its own-brand products in compostable packs instead of plastic versions.
It says the compostable packaging – made from plant-based starch, which breaks down into CO2 and water – will reduce, plastic by around 3,550 tonnes per year.
Almost half of its organic fruit and vegetables will be in compostable packaging from this week, rising to 80 per cent by January. The scheme will extend to all Sainsbury’s ready meals by September 2007.
Chief executive Justin King said: ‘We’re now confident that putting 500 types of our food, from ready meals to organics, in compostable packaging will significantly help to reduce the packaging that most threatens the environment. It also creates an opportunity for customers to dispose of their own waste at home.’
Environmental charity Friends of the Earth welcomed the initiative but said it hoped the supermarket would go further and phase out all non-recyclable packaging.
Friends of the Earth’s Resource Campaigner, Dr Michael Warhurst said: ‘Today’s announcement is a step in the right direction, but it has a long way to go before it can be viewed as a green grocer.’