Massive support for junk food ad banFour out of five people want unhealthy ads stopped

02 October 2006

Children

Eighty per cent of Britons want food companies to stop promoting unhealthy foods to children, a Which? survey has found.

Our poll of more than 2,000 people found that around four in five believe TV ads for unhealthy food shouldn't be allowed when children are most likely to be watching TV.

And 90 per cent said that food companies need to be more responsible in the way they market food to children.

Public opinion

Which? Director of Campaigns and Communications Nick Stace, will tell politicians at the Conservative Party Conference that they need to listen to public opinion and take up the campaign to ban junk food ads.

‘If political parties want to champion issues that matter to the public then an end to the marketing of unhealthy food to children is a first step. 

‘Thousands have joined the Which? campaign to force food companies to act more responsibly and this latest poll shows that this is a significant issue to the electorate –with the majority wanting an end to the promotion of unhealthy foods to kids.  Politicians ignore this at their peril.’

Ofcom is set to introduce curbs on food and drink adverts aimed at children in an effort to tackle rising rates of obesity.

Pre-watershed ban

Which?, along with more than 40 other charities and organisations and the government's Food Standards Agency, supports a pre-watershed ban on junk food ads.

But the food industry and advertisers have put forward their own proposals which fall short of such a ban.