Eighty per cent of Britons want food companies to stop promoting unhealthy foods to children, a Which? survey has found.
Our poll of more than 2,000 people found that around four in five believe TV ads for unhealthy food shouldn’t be allowed when children are most likely to be watching TV.
And 90 per cent said that food companies need to be more responsible in the way they market food to children.
Which? Director of Campaigns and Communications Nick Stace, will tell politicians at the Conservative Party Conference that they need to listen to public opinion and take up the campaign to ban junk food ads.
‘If political parties want to champion issues that matter to the public then an end to the marketing of unhealthy food to children is a first step.
‘Thousands have joined the Which? campaign to force food companies to act more responsibly and this latest poll shows that this is a significant issue to the electorate –with the majority wanting an end to the promotion of unhealthy foods to kids. Politicians ignore this at their peril.’
Ofcom is set to introduce curbs on food and drink adverts aimed at children in an effort to tackle rising rates of obesity.
But the food industry and advertisers have put forward their own proposals which fall short of such a ban.