Satellite broadcaster Sky has added pay-per-view movies and Sky One shows to its broadband download service.
The service, launched in January, has been re-branded as Sky Anytime but only Sky subscribers will be able to access the broadband service.
It will now include access to more than 30 Sky Box Office movies at £3.95 each to download at the same time as their TV premieres. The films can be kept on PCs for seven days.
Viewers who have Sky One as part of their subscription will be able to watch new episodes of Lost immediately after their airing on the channel.
Fans who want to catch up on missed episodes will be able to download them for £2.50 per episode. Downloads for other Sky One series will cost £.150.
Griffin Parry, Director for broadband and mobile at Sky, said: ‘Sky Anytime brings to life our customer promise to provide entertainment your way.
‘We already know our customers have a significant appetite for movies and sports via broadband with more than a million downloads since the service launched in January this year.’
Sky’s mobile entertainment service Sky by mobile will also re-brand as Sky Anytime on Mobile later this year.
These announcements follows the launch of BT Vision that was announced yesterday which also offers sports and video over broadband.