Black to overtake silver in car colour chartsDrivers plump for black as their favourite colour
09 January 2007
Motorists seem to be agreeing with the Henry Ford ‘choice’ of colour for a car by opting for black.
Vehicle pioneer Ford once famously said customers could have any colour ‘as long as it's black’.
Today, a survey by yesinsurance.co.uk, which asked 4,000 motorists their colour preference if they were able to buy a car tomorrow, showed that black was the most popular hue.
Silver was second, followed by red, then grey and then white.
Silver is currently the most popular colour for new cars, so the survey suggests that black could soon replace it as the preferred colour.
Black and silver
Paul Purdy, of yesinsurance.co.uk, said: ‘The results are interesting, because they measure the preferences of motorists who may not be in a position to buy a new car today, but who may well be in the market for one within the next few years.
‘Silver has been the most popular colour for new cars for a number of years, but this research, which measures the current preferences of drivers, indicates that black may soon jump from third to first place in the table of most popular colours.’
These were the 2005 figures from the Society of Motor Manufacturers and Traders on colour preference of those buying new cars:
Silver 762,000 31 per cent
Blue 543,000 22 per cent
Black 479,000 20 per cent
Grey 272,000 11 per cent
Red 171,000 7 per cent
Green 60,000 2 per cent
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