Britons waste £580 million in January salesSales frenzy for clothes bargains we'll never wear

05 January 2007

Bargain mad Britons will blow £580 million in the January sales on clothes that will never be worn.

According to Churchill Home Insurance, the average shopper will spend £25 in the January sales on clothes they will never wear.

Around 54 per cent of women will buy one item of useless clothing during the sales, at an average cost of £15.

But it’s men who buy the most redundant bargains, with 43 per cent buying two items of clothing they won’t use.

A rush of blood to the head

Psychotherapist Christine Webber said: ‘The January sales tend to cause a rush of blood to the head. And when that happens we seem to be immune to our normal patterns of rational thinking.’

The top five most unworn sales items for women are shirts or blouses, skirts, trousers, coats and jumpers.

Men's most useless sales items are shirts or t-shirts, jumpers, shoes, coats and underwear.

For consumers who want to return unwanted goods Peter McCarthy, Senior Lawyer at Which? Legal Service said: ‘When you buy sale goods your legal rights are the same as when you pay full price the goods must be of satisfactory quality fit for purpose and as described. If there's nothing wrong with the goods, whether or not you can take the goods back will be down to the stores returns policy as there's no legal right to return goods simply because you change your mind.’

Which? Legal Service has put together an with handy return tips.

Churchill carried out a survey of 2,652 people in December.