Pink tool kits boost Tesco Christmas salesSupermarket giant experiences a record season

16 January 2007

 

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Supermarket giant Tesco's record Christmas sales owe something to the popularity of pink tool kits, according to a breakdown of the retail chain's most popular goods.

As the UK's biggest supermarket announces a like-for-like increase of 5.9 per cent, it seems products more traditionally associated with the high street have contributed to the sales boom.

Tesco shifted 21,000 of the pink tool kits, making the 97-piece set their biggest-selling gift product.

Half a million Britons purchased cashmere sweaters from the retail chain and a quarter of a million went to the supermarket to buy their Christmas tree.

Dancing Mumble

More than 600,000 shoppers threw a Chilly and Friends Beanie toy into their trolley and 24,000 bought a "dancing Mumble" - from the movie Happy Feet - making toys one of the biggest success stories for the chain.

Electrical goods were also popular, with 124,000 Technika MP3 players and 34,000 Venturer LCD TVs sold nationwide.

Chocolate fountains were a surprise hit, with 48,000 sold.

Organic produce

Sales figures for more typical supermarket fare remained strong, particularly boosted by the Finest and Organic ranges.

Finest goose fat sales shot up 175 per cent as a cooking tip from Nigella Lawson led to 250,000 jars flying off the shelves, peaking at a rate of 500 an hour in the week before Christmas.

Britons seeking a traditional menu also loaded up on more than 170 million Brussels sprouts. Organic sales rose by 36 per cent as the number of organic turkeys doubled compared to last year.

Internet sales

Tesco joined other retailers in highlighting strong internet sales, with total sales from Tesco.com up by more than 30 per cent to over £150 million, and nearly two million orders delivered in the six weeks before Christmas.

More than 14 million items were delivered by Tesco's grocery team in its busiest Christmas week ever.

It added: 'The entire Tesco team worked hard to deliver an even better Christmas for customers than last year, including a record year in many non-food categories, including toys and games, electronics and clothing.'

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