Sainsbury's Champagne sales soarHuge increase in demand after Which? accolade

15 January 2007

 

Sainsburys Vintage

Champagne is made by adding yeast and sugar to non-sparkling wine

Supermarket giant Sainsbury’s says one of its Champagnes is flying off the shelves after it was awarded a Best Buy in our December edition.

The month after Sainsbury's Taste the Difference Vintage Champagne won the accolade sales rocketed by an incredible 3000 per cent.

Demand has been so great that half of the stock for the year has already been sold.

Own-brand Champagnes beat the big names brands, including bestseller Moët & Chandon,  in our December blind taste tests.

Sainsbury’s Taste the Difference Premier Cru Vintage 2000 was praised for its ‘elegance and class’ by the six professional tasters.

Supermarket brands

Somerfield’s Prince William Premier Cru won the award for Exceptional Value and was one of the top-ranked champagnes, noted for its ‘maturity’ and ‘elegance’.

Six of the top ten Champagnes were supermarket own labels; Tesco Premier Cru, which came top in the last survey in 2002, came seventh this time round.

Big-name brands Lanson Black Label and Veuve Clicquot gained respectable fourth and joint fifth positions.