Shoppers want hi-tech gadgets to be made simplerPoll finds many don't want all the added features

18 January 2007

 

Buying digital TV equipment

Don't rely on the advice of one retailer

More than four out of five people would prefer it if hi-tech gadgets were actually made simpler and had less features, a Which? poll can reveal.

Our survey of over 1,700 Which? members found 86 per cent think companies should be encouraged to produce simpler versions of their hi-tech products.

They believe these would be easier for people who don't want all the added extras.

Fifty five per cent of those asked said they’d buy simpler versions of hi-tech goods if they were made available, and almost 80 per cent said some gadgets have functions they don't understand and never use.

Unused gadgets

It’s estimated that we spend £2 billion on gadgets we don't use.

More than 60 per cent of those surveyed admitted receiving a ‘useless Christmas gift.’

The most commonly mentioned were gadgets for the car, foot spas and electric knives.