Sony announces UK date for PS3 launchNew console will hit shops on 23 March

25 January 2007

Electronics giant Sony has confirmed that its long awaited PlayStation 3 (PS3) will finally be launched in Britain on 23 March.

The 60 GB games console will cost £425 and Sony says a smaller 20GB model will follow later in the year depending on demand.

One million PS3s will be made available during the initial launch period, together with more than 30 game titles.

Announcing the launch details, David Reeves, President of Sony Computer Entertainment Europe (SCEE), said: ‘Following the hugely successful launches of PS3 in Japan and North America, we are absolutely delighted to be able to bring significant numbers of PS3s to the SCEE territories.

‘To be able to launch with over 30 titles across every genre shows that this is our strongest launch line-up in the history of PlayStation, and is what PlayStation fans in Europe have been crying out for.’

Production problems

The launch of the games console has been plagued by production problems and the electronics giant supplied only 100,000 PS3 machines for the Japanese debut in November.

The PS3 uses Blu-ray discs - a high-definition replacement for DVDs – and the console delivers nearly movie-like graphics and a sense of reality in gaming.

The machine was initially promised for worldwide sales for spring 2005 but was postponed to November. The European sales date was then delayed by another four months.