A bid to help ease the UK water shortage gets under way today with the launch of a new range of water saving products from B&Q.
The UK has less available water per person than almost every other European country.
B&Q says this means it is essential that consumers and businesses become more actively involved in water conservation and efficiency.
It said its new products range from underground water butts to ‘click save’ taps that greatly reduce the flow of water.
And it is encouraged that customers are increasingly looking for environmentally friendly products.
Ian Cheshire, Chief Executive of B&Q, said: ‘This is a long-term issue – climate change means that the whole of the UK can expect more floods and droughts.
‘B&Q has been committed to helping consumers reduce their impact on the environment since the early 1990s and working together with knowledgeable partners like Waterwise, we’re able to affect real long-term change rather than looking for quick fixes.
‘We are responding to a genuine consumer interest in environmental issues by helping everyone to see that taking a few simple steps they can save money and the environment at the same time.’
Jacob Tompkins, Director of Waterwise, said: ‘Because we live in a rainy country, we can be forgiven for not fully understanding the importance of water efficiency. Each person in the UK currently uses about 150 litres of water every day.
‘This consumption level is not sustainable in the long term and if we do not take action now, climate change, population shifts and behaviour mean the UK will face increased water stress in the future.
‘We are pleased to be working in partnership with B&Q and their experience of retailing environmentally responsible products is invaluable to the cause.’
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