House-proud Britons spend the most in Europe on renovating and cleaning their homes, a report out today says.
Soaring property prices are encouraging people to splash out on sprucing up their houses, according to market analysts Datamonitor.
Kitchens and bathrooms are the two rooms most likely to get the makeover treatment.
A greater percentage of UK homeowners renovated one or both rooms within the last five years than elsewhere in Europe, Datamonitor‘s Consumer Insight report says.
Kitchens and bathrooms
Its pan-European poll showed around 40 per cent of UK respondents had renovated their kitchen or bathroom within the last three to five years.
This compared to around 30 per cent in Germany and dropped to around 10 per cent in the Netherlands.
The UK’s enthusiasm for renovation also beat France, Spain, Italy and Sweden.
Datamonitor consumer markets analyst Nick Beevors said the rise in UK property prices made houses the biggest asset for many Britons.
‘Many consumers, when they see their major asset appreciating in value, tend to feel richer and as a result are more likely to spend their extra cash on it,’ he said.
Britons have a higher spend on home cleaning products then the six other countries surveyed.
The average person shelled out £24 on home cleaning products last year compared to £16 in Spain and dropping to £10 in Germany, Datamonitor‘s report says.
Its findings are based on a survey of nearly 6,000 people carried out in June 2006.
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