US cable and satellite broadcaster HBO is to launch a TV-on-demand service in the UK offering shows including The Sopranos and Entourage.
The subscription service will be available via broadband on BT Vision, Tiscali TV and Virgin Media.
Viewers will also be able to get Curb Your Enthusiasm, Entourage and the mini-series Band of Brothers and HBO On Demand will provide an initial 50 hours of programming.
‘HBO’s programming has always done very well in the UK and the arrival of an HBO service has been long desired and anticipated,’ a spokesman said.
‘We are very excited to offering our programming in a subscription video-on-demand format, where we can deliver our acclaimed series and specials to UK audiences on their schedule.’
The agreement with Virgin Media further strengthen its TV-on-demand offering following recent deals with Channel 4, The Walt Disney Company’s Buena Vista International Television and Alliance Atlantis.
Ernie Cormier, Chief Commercial Officer of Virgin Media, said: ‘We are making a serious investment in the range of on-demand programmes we offer and HBO has a reputation for producing some of the most original and entertaining shows of recent years.
‘By shortly adding more than 600 hours of fantastic viewing to our library, we’re putting our customers firmly in control of what they want to watch, when they want to watch it.’
All Virgin TV packages include access to its TV-on-demand library, with more than 500 movie titles, the pick of the last week’s viewing, comedy, drama series and music videos.
Virgin Media is also set to hit the high street this year, with 15 Virgin Mobile stores offering the ‘quadplay’ of broadband, digital TV, home phone and mobile. It will also add promotional sites in shopping centres across the country and concessions in Virgin Megastores.
Customers will have access to four price plans due to be outlined: Two products from the ‘quadplay’ menu for £20, three for £30 or four for £40, plus the option of a ‘VIP’ premium package.