Supermarket loo rolls to be eco-friendlySainsbury's says paper products are going greener

02 February 2007

All own-brand toilet rolls and tissue products from Sainsbury's will become more eco-friendly, the chain announced today.

They will be made from either recycled paper or material approved by the Forest Stewardship Council (FSC).

The scheme will mean some 191 million toilet rolls and 76 million kitchen rolls sold by the chain annually becoming "greener".

Around 85% of Sainsbury's own-brand wood-fibre products, which also includes tissues, will be recycled or FSC-approved from May this year.

This should rise to 100% at a later date, to include paper tableware and other home accessories.

Greenpeace support

Supporting the scheme, a Greenpeace spokesman called on other retailers and tissue brands to follow suit.

"Consumers will be able to buy these own brand products safe in the knowledge that they are not contributing to ancient forest destruction," he said.

The retailer is also bringing in "greener" washing detergent which is effective at 30 degrees instead of 40 degrees.

Sainsbury's announcement comes after rival supermarket chain Asda earlier this week said all fibres used in its Shades own-brand toilet paper would be FSC approved.

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