Virgin launches on-demand serviceNew free channel Virgin Central unveiled
20 February 2007
Virgin Media has launched its new interactive TV-on-demand cable channel, Virgin Central.
The free channel will complement Virgin Media's existing library of TV-on-demand entertainment, which includes over 500 movies, highlights from the previous week's primetime schedule, classic series and music videos.
Virgin Central viewers will be able to watch a selection of episodes from shows such as The OC, Nip/Tuck, West Wing, Little Britain, Grey's Anatomy, Alias, Criminal Minds, CSI: Crime Scene Investigation and CSI: Miami.
By pressing one button and using a simple on-screen guide, viewers will have instant access to different episodes of the show they select and can also stop, rewind and pause the programme.
Content will be updated regularly and Steve Burch, President and CEO of Virgin Media, said: ‘Virgin Central will offer a feast of hit shows in one place and is set to become the destination of choice for TV lovers.
‘By combining brilliant content with the unrivalled versatility of our technology, we have created something that no other company provides. Virgin Central will make TV-on-demand the simple, compelling service it should be.’
Virgin Media customers can choose from basic packages offering 39 channels and on-demand content to the premium XL package, which has more than 129 channels as well as on-demand content.