BBC announces mobile TV trialIt will offer a range of TV and radio shows
30 March 2007
The BBC has joined forces with Orange, Vodafone and 3 to offer TV and radio shows on 3G mobile phones.
The trial, which will last up to 12 months, will allow subscribers to Orange, Vodafone and 3's TV packages to watch BBC One, BBC News 24 and BBC Three, with the exception of some sport and bought-in programmes.
They will also be able to listen to up to eight radio stations including Radio 1, 1Xtra, Radio 2, Radio 3, Radio 4, 6 Music, BBC 7 and Asian Network.
The trial will start within a month and Richard Halton, BBC Controller of Business Strategy, said: ‘The BBC constantly aims to make its content available to as many people in as many ways as possible.
‘The mobile platform is a great opportunity for us to reach existing users in a new way and connect better with people who are not currently big users of the BBC.
‘The BBC believes that mobile content is an important part of the broadcasting landscape and is looking at ways in which mobile devices will shape services of the future for licence fee payers.
‘To this end, the BBC will be undertaking extensive and unique research into consumer behaviour and experience throughout the 3G mobile syndication trial. To date we have done relatively little consumer research in this area, and it will provide us with a detailed insight into consumer behaviour.’
The BBC has also launched an enhanced version of bbc.co.uk/mobile, which is available to all mobile phones with browsers capable of displaying XHTML pages.
The Corporation says mobile usage of its website has grown 100 per cent year-on-year over the last three years.
To access the enhanced version of bbc.co.uk/mobile, either text BBC to 81010 or type bbc.co.uk/mobile into your mobile phone's browser.
Phones that can display the enhanced version of bbc.co.uk/mobile will be sent to it automatically.